What happens when a branding team develops a brand with no client, no budget, and no product? We’re calling it Just for Practice, an experiment to see what we can make when we remove as many constraints on our creativity as possible and apply our skills to something the whole team is equally passionate about. We built Dirt Baby as an experiment to explore our process and have a bit of fun. Dirt Baby lives in a liminal state between idea and execution and is inspired by the idea of treating plants as pets.
